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New-Product Forecasting Research with Focus on Diffusion Modeling

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Kenneth J. Wisniewski

Home Page: No homepage found
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Most Recent NPF Publication: 1982
First NPF Publication: 1982
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NPF Publication Count: 2.00
Adjusted Count: 1.00
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NPF Publications:

Hauser, John R., Kenneth J. Wisniewski. 1982. Dynamic analysis of consumer response to marketing  strategies. Management Science 28, 5 455-486.

Hauser, John R., Kenneth J. Wisniewski. 1982. Application predictive test, and strategy implications of a  dynamic model of consumer response. Marketing Science 1, 2 143-179.
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Empirical Cases: None

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