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New-Product Forecasting Research with Focus on Diffusion Modeling

Home Page:	http://www.cc.nctu.edu.tw/
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Most Recent NPF Publication:	1980
First NPF Publication:	1980
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NPF Publication Count:	1.00
Adjusted Count:	0.50
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NPF Publications:	Scott, Carol A., Richard F. Yalch. 1980. Consumer response to initial product trial: a Bayesian analysis. Journal of Consumer Research 7.1 32-41.
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NPF Subjects:	Bayesian
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Empirical Cases:	None

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