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New-Product Forecasting Research with Focus on Diffusion Modeling

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Seung-jun Yeon

Home Page: No homepage found
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Most Recent NPF Publication: 2006
First NPF Publication: 2006
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Yeon, Seung-jun, Sang-hyun Park, Sang-wook Kim. 2006. A dynamic diffusion model for managing customer expectations and satisfaction. Technological Forecasting and Social Change 73 (6) 648-665.
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NPF Subjects:

customer satisfaction

expectations, customer

hype

system dynamics
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Empirical Cases: None

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