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Tellis, Gerard J., Rakesh Niraj, Eden Yin. 2006. Network effects, quality and the success of new high-tech products. Working Paper.
Tellis, Gerard J., Stefan Stremersch, Eden Yin. 2003. The international takeoff of new products: the role of economics, culture and country innovativeness. Marketing Science 22 (2) 188–208.
multinational
takeoff
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