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New-Product Forecasting Research with Focus on Diffusion Modeling

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Eunsang Yoon

Home Page:

http://www.uml.edu/
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Most Recent NPF Publication: 1990
First NPF Publication: 1990
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Lilien, Gary L., Eunsang Yoon. 1990. The timing of competitive market entry: an exploratory study of new industrial products. Management Science 36, 5 568-585.
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed

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