Home
Login
Register

Next Author

alphabetically

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sitemap

 

  

Andris Zoltners

Home Page:

http://www20.kellogg.northwestern.edu/
___________
Most Recent NPF Publication: 1994
First NPF Publication: 1994
___________
NPF Publication Count: 1.00
Adjusted Count: 0.25
___________
NPF Publications:

Hahn, Minhi, Sehoon Park, Lakshman Krishnamurthi, Andris Zoltners. 1994. Analysis of new product diffusion using a four segment trial-repeat model. Marketing Science 13 (3) 224–247.
___________
NPF Subjects:

repeat, replacement and multiple purchases
___________
Empirical Cases: None

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note