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New-Product Forecasting Research with Focus on Diffusion Modeling

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K. Bhatia

Home Page:

http://www.teksia.com/
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Most Recent NPF Publication: 1997
First NPF Publication: 1997
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Johnson, W. C., K. Bhatia. 1997. Technological substitution in mobile communications. Journal of Business and Industrial Marketing 12.6 (1997) 383-399.
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NPF Subjects:

multiproduct, intercategory, generational and contingent diffusion and substitution
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Empirical Cases: None

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