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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Samaradasa Weerahandi

Home Page:	http://welch.econ.brown.edu/
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Most Recent NPF Publication:	1995
First NPF Publication:	1992
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NPF Publication Count:	3.00
Adjusted Count:	1.50
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NPF Publications:	Weerahandi, Samaradasa, Soumyo Moitra. 1995. Using survey data to predict adoption and switching for services. Journal of Marketing Research 32 (1) 85-96.
	Dalal, S. R., Samaradasa Weerahandi. 1995. Estimation of innovation diffusion models with application to a consumer durable. Marketing Letters 6, 2 123-136.
	Weerahandi, Samaradasa, S. R. Dalal. 1992. A choice-based approach to the diffusion of a service: forecasting fax penetration by market segments. Marketing Science 11 (1) 39-53.
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NPF Subjects:	choice models
	estimation
	purchase incentives
	purchase intentions
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Empirical Cases:	None

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