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New-Product Forecasting Research with Focus on Diffusion Modeling

Home Page:	No homepage found
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Most Recent NPF Publication:	1980
First NPF Publication:	1980
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NPF Publication Count:	1.00
Adjusted Count:	0.33
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NPF Publications:	Mahajan, Vijay, Stuart I. Bretschneider, John W. Bradford. 1980. Feedback approaches to modeling structural shifts in market response. Journal of Marketing 44 (Winter) 71-80.
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NPF Subjects:	structural shift
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Empirical Cases:	None

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