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New-Product Forecasting Research with Focus on Diffusion Modeling

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Ghislaine Cestre

Home Page:

http://www.hec.unil.ch/
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Most Recent NPF Publication: 1998
First NPF Publication: 1998
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Cestre, Ghislaine, Rene Y. Darmon. 1998. Assessing consumer preferences in the context of new product diffusion. International Journal of Research in Marketing 15 123-135.
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NPF Subjects:

conjoint analysis

consumer preference
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Empirical Cases: None

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