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New-Product Forecasting Research with Focus on Diffusion Modeling

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Jehoshua Eliashberg


Home Page:

http://marketing.wharton.upenn.edu/

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Most Recent NPF Publication: 2008
First NPF Publication: 1986
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NPF Publication Count: 18.00
Adjusted Count: 7.58
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NPF Publications:

Ding, Min, Jehoshua Eliashberg. 2008. A dynamic competitive forecasting model incorporating dyadic decision making. Management Science 54 (4) 820-834.

Eliashberg, Jehoshua, Sam K. Hui, John Zhang. 2007. From story line to box office: a new approach for green-lighting movie scripts. Management Science 53, 6 881-893.

Eliashberg, Jehoshua, Anita Elberse, Mark Leenders. 2006. The motion picture industry: critical issues in practice, current research, and new research directions. Marketing Science 25 (6) 638-661.

Elberse, Anita, Jehoshua Eliashberg. 2003. Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures. Marketing Science 22 (3) 329–354.

Chatterjee, Rabikar, Jehoshua Eliashberg, Vithala R. Rao. 2000. Dynamic models incorporating competition. In New-Product Diffusion Models. Vijay Mahajan, Eitan Muller, and Yoram Wind, Eds. New York: Kluwer Academic Publisher.

Eliashberg, Jehoshua, Jedid-Jah Jonker, Mohanbir S. Sawhney, Berend Wierenga. 2000. MOVIEMOD: an implementable decision support system for pre-release market evaluation of motion pictures. Marketing Science 19 (3) 226–243.

Swami, Sanjeev, Jehoshua Eliashberg, Charles B. Weinberg. 1999. Silverscreener: a modeling approach to movie screen management. Marketing Science 18 (3) 352-372.

Manceau, Delphine, Jehoshua Eliashberg, Vithala R. Rao. 1998. Modeling the diffusion of preannounced products through an analysis of pent-up demand. Conference Presentation. 1998 INFORMS Marketing Science Conference, INSEAD, Fontainebleau, France.

Eliashberg, Jehoshua, Steven M. Shugan. 1997. Film critics: influencers or predictors? Journal of Marketing 61 68–78.

Sawhney, Mohanbir S., Jehoshua Eliashberg. 1996. A parsimonious model for forecasting gross box-office revenues of motion pictures. Marketing Science 15 (2) 113–131.

Eliashberg, Jehoshua, Kristiaan Helsen. 1995. Modeling lead / lag phenomena in global marketing: the case of VCRs. Working Paper. University of Pennsylvania.

Eliashberg, Jehoshua, Mohanbir S. Sawhney. 1994. Modeling goes to hollywood: predicting individual differences in movie enjoyment. Management Science 40 (9) 1151–1173.

Eliashberg, Jehoshua, R. Steinberg. 1991. Marketing-production joint decision making. In Handbooks in Operations Research and Management Science, J. Eliashberg and G.L. Lilien. (Eds.) New York: Elsevier Science Publishers, 5: Marketing.

Chatterjee, Rabikar, Jehoshua Eliashberg. 1990. The innovation diffusion process in a heterogeneous population: a micromodelling approach. Management Science 36 1057–1079.

Gatignon, Hubert A., Jehoshua Eliashberg, Thomas S. Robertson. 1989. Modeling multinational diffusion patterns: an efficient methodology. Marketing Science 8 (3) 231–247.

Eliashberg, Jehoshua, Charles S. Tapiero, Yoram Wind. 1987. Innovation diffusion models with stochastic parameters: forecasting and planning implications. Working Paper No. 87-003, Wharton School, University of Pennsylvania.

Eliashberg, Jehoshua, Rabikar Chatterjee. 1986. Stochastic issues in innovation diffusion models. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds., Cambridge, MA: Ballinger Publishing Company.

Eliashberg, Jehoshua, Abel P. Jeuland. 1986. The impact of competitive entry in a developing market upon dynamic pricing strategies. Marketing Science 5 (Winter) 20-36.

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NPF Subjects:

buyer behavior

competition, alliances, firm entry and product launch timing

decision support system

distribution channels

entertainment industry

innovators, imitators, laggards, etc.

markov chains

micromodeling

motion pictures

multinational

multinational diffusion

pent-up demand

pretest market evaluation

price

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Empirical Cases: None



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