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Jehoshua Eliashberg
| Home Page: |
http://marketing.wharton.upenn.edu/ |
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| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
1986 |
| ___________ |
| NPF Publication Count: |
18.00 |
| Adjusted Count: |
7.58 |
| ___________ |
| NPF Publications: |
Ding, Min, Jehoshua Eliashberg. 2008. A dynamic competitive forecasting model incorporating dyadic decision making. Management Science 54 (4) 820-834. |
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Eliashberg, Jehoshua, Sam K. Hui, John Zhang. 2007. From story line to box office: a new approach for green-lighting movie scripts. Management Science 53, 6 881-893. |
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Eliashberg, Jehoshua, Anita Elberse, Mark Leenders. 2006. The motion picture industry: critical issues in practice, current research, and new research directions. Marketing Science 25 (6) 638-661. |
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Elberse, Anita, Jehoshua Eliashberg. 2003. Demand and supply dynamics for sequentially released products in international markets: the case of motion pictures. Marketing Science 22 (3) 329–354. |
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Chatterjee, Rabikar, Jehoshua Eliashberg, Vithala R. Rao. 2000. Dynamic models incorporating competition. In New-Product Diffusion Models. Vijay Mahajan, Eitan Muller, and Yoram Wind, Eds. New York: Kluwer Academic Publisher. |
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Eliashberg, Jehoshua, Jedid-Jah Jonker, Mohanbir S. Sawhney, Berend Wierenga. 2000. MOVIEMOD: an implementable decision support system for pre-release market evaluation of motion pictures. Marketing Science 19 (3) 226–243. |
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Swami, Sanjeev, Jehoshua Eliashberg, Charles B. Weinberg. 1999. Silverscreener: a modeling approach to movie screen management. Marketing Science 18 (3) 352-372. |
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Manceau, Delphine, Jehoshua Eliashberg, Vithala R. Rao. 1998. Modeling the diffusion of preannounced products through an analysis of pent-up demand. Conference Presentation. 1998 INFORMS Marketing Science Conference, INSEAD, Fontainebleau, France. |
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Eliashberg, Jehoshua, Steven M. Shugan. 1997. Film critics: influencers or predictors? Journal of Marketing 61 68–78. |
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Sawhney, Mohanbir S., Jehoshua Eliashberg. 1996. A parsimonious model for forecasting gross box-office revenues of motion pictures. Marketing Science 15 (2) 113–131. |
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Eliashberg, Jehoshua, Kristiaan Helsen. 1995. Modeling lead / lag phenomena in global marketing: the case of VCRs. Working Paper. University of Pennsylvania. |
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Eliashberg, Jehoshua, Mohanbir S. Sawhney. 1994. Modeling goes to hollywood: predicting individual differences in movie enjoyment. Management Science 40 (9) 1151–1173. |
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Eliashberg, Jehoshua, R. Steinberg. 1991. Marketing-production joint decision making. In Handbooks in Operations Research and Management Science, J. Eliashberg and G.L. Lilien. (Eds.) New York: Elsevier Science Publishers, 5: Marketing. |
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Chatterjee, Rabikar, Jehoshua Eliashberg. 1990. The innovation diffusion process in a heterogeneous population: a micromodelling approach. Management Science 36 1057–1079. |
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Gatignon, Hubert A., Jehoshua Eliashberg, Thomas S. Robertson. 1989. Modeling multinational diffusion patterns: an efficient methodology. Marketing Science 8 (3) 231–247. |
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Eliashberg, Jehoshua, Charles S. Tapiero, Yoram Wind. 1987. Innovation diffusion models with stochastic parameters: forecasting and planning implications. Working Paper No. 87-003, Wharton School, University of Pennsylvania. |
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Eliashberg, Jehoshua, Rabikar Chatterjee. 1986. Stochastic issues in innovation diffusion models. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds., Cambridge, MA: Ballinger Publishing Company. |
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Eliashberg, Jehoshua, Abel P. Jeuland. 1986. The impact of competitive entry in a developing market upon dynamic pricing strategies. Marketing Science 5 (Winter) 20-36. |
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| NPF Subjects: |
buyer behavior |
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competition, alliances, firm entry and product launch timing |
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decision support system |
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distribution channels |
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entertainment industry |
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innovators, imitators, laggards, etc. |
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markov chains |
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micromodeling |
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motion pictures |
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multinational |
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multinational diffusion |
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pent-up demand |
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pretest market evaluation |
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price |
| ___________ |
| Empirical Cases: |
None |
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