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New-Product Forecasting Research with Focus on Diffusion Modeling

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Steve Hoeffler

Home Page:

http://public.kenan-flagler.unc.edu/
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Most Recent NPF Publication: 2003
First NPF Publication: 2003
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NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Hoeffler, Steve. 2003. Measuring preferences for really new products. Journal of Marketing Research 40 406-420.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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