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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Marco A. Janssen

Home Page:	http://www.public.asu.edu/
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Most Recent NPF Publication:	2007
First NPF Publication:	2007
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NPF Publication Count:	2.00
Adjusted Count:	0.58
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NPF Publications:	Delre, Sebastiano A., Wander Jager, Marco A. Janssen. 2007. Diffusion dynamics in small-world networks with heterogeneous consumers. Computational and Mathematical Organization Theory 13, 2 185-202.
	Delre, Sebastiano A., Wander Jager, T.H.A. Bijmolt, Marco A. Janssen. 2007. Targeting and timing promotional activities: an agent-based model for the takeoff of new products. Journal of Business Research 60 826-835.
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Subjects:	not yet indexed
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Empirical Cases:	Empirical cases not yet indexed

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