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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sabine Kuester

Home Page:	http://pages.stern.nyu.edu/
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Most Recent NPF Publication:	2002
First NPF Publication:	2000
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NPF Publication Count:	2.00
Adjusted Count:	0.67
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NPF Publications:	Montaguti, Elisa, Sabine Kuester, Thomas S. Robertson. 2002. Entry strategy for radical product innovations: a conceptual model and propositional inventory. International Journal of Research in Marketing 19 21-42.
	Kuester, Sabine, Hubert A. Gatignon, Thomas S. Robertson. 2000. Firm strategy and speed of diffusion. In New-Product Diffusion Models. V. Mahajan, E. Muller, & Y. Wind (Eds.),London: Kluwer Academic Publishers.
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Subjects:	not yet indexed
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Empirical Cases:	None

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