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New-Product Forecasting Research with Focus on Diffusion Modeling

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Delphine Manceau

Home Page:

http://www.escp-eap.net/
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Most Recent NPF Publication: 1998
First NPF Publication: 1998
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Manceau, Delphine, Jehoshua Eliashberg, Vithala R. Rao. 1998. Modeling the diffusion of preannounced products through an analysis of pent-up demand. Conference Presentation. 1998 INFORMS Marketing Science Conference, INSEAD, Fontainebleau, France.
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NPF Subjects:

pent-up demand
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Empirical Cases: Empirical cases not yet indexed

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