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New-Product Forecasting Research with Focus on Diffusion Modeling

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Sridhar Narayanan

Home Page:

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Most Recent NPF Publication: 2005
First NPF Publication: 2005
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Narayanan, Sridhar, Puneet Manchanda, Pradeep K. Chintagunta. 2005. Temporal differences in the role of marketing communication in new product categories. Journal of Marketing Research 42 278-290.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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