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New-Product Forecasting Research with Focus on Diffusion Modeling

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V. Padmanabhan

Home Page:

http://www.insead.edu/
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Most Recent NPF Publication: 1993
First NPF Publication: 1993
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Padmanabhan, V., Frank M. Bass. 1993. Optimal pricing of successive generations of product advances. International Journal of Research in Marketing 10 185–207.
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NPF Subjects:

price
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Empirical Cases: None

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