William P. Putsis, Jr.

Home Page:	http://www.kenan-flagler.unc.edu/
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Most Recent NPF Publication:	2001
First NPF Publication:	1996
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NPF Publication Count:	6.00
Adjusted Count:	3.58
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NPF Publications:	Danaher, Peter J., Bruce G.S. Hardie, William P. Putsis, Jr. 2001. Marketing-mix variables and the diffusion of successive generations of a technological innovation. Journal of Marketing Research 38 (November) 501–514.
	Putsis, Jr., William P., V. Seenu Srinivasan. 2000. Estimation techniques for macro diffusion models. ” In New-Product Diffusion Models, ed. Mahajan, V., Eitan Muller, Yoram Wind,Boston: Kluwer Academic.
	Bayus, Barry L., William P. Putsis, Jr. 1999. Product proliferation: an empirical analysis of product line determinants and market outcomes. Marketing Science 18, 2 137-153.
	Putsis, Jr., William P. 1998. Parameter variation and new product diffusion. Journal of Forecasting 17 (3–4) 231–257.
	Putsis, Jr., William P., Sridhar Balasubramanian, Edward Kaplan, Subrata K. Sen. 1997. Mixing behavior in cross-country diffusion. Marketing Science 16 (4) 354–369.
	Putsis, Jr., William P. 1996. Temporal aggregation in diffusion models of first-time purchase: does choice of frequency matter? Technological Forecasting and Social Change 51 265–279.
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NPF Subjects:	estimation
	multinational diffusion
	multiproduct, intercategory, generational and contingent diffusion and substitution
	parameter variability
	price
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Empirical Cases:	None

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