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John H. Roberts
| Home Page: |
http://www2.agsm.edu.au/ |
| ___________ |
| Most Recent NPF Publication: |
2005 |
| First NPF Publication: |
1983 |
| ___________ |
| NPF Publication Count: |
13.00 |
| Adjusted Count: |
6.00 |
| ___________ |
| NPF Publications: |
Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2005. A prelaunch diffusion model for evaluating market defense strategies. Marketing Science 24 (1) 150-164. |
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Roberts, John H., Pamela Danvers Morrison, Charles J. Nelson. 2004. Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study. Marketing Science 23(2) 186–191. |
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Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2002. Defending the beachhead: Telstra vs Optus. Working Paper. |
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Roberts, John H., James M. Lattin. 2000. Disaggregate-Level diffusion models. ” In New-Product Diffusion Models, ed. V. Mahajan, Eitan Muller, and Yoram Wind, Boston: Kluwer Academic. |
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Lattin, James M., John H. Roberts. 2000. The application of an individual level diffusion model prior to launch. Working Paper. |
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Lattin, A., John H. Roberts. 1999. Calibrating a restricted parameter individual level diffusion model prior to launch. Working Paper, Graduate School of Business, Stanford University, CA. |
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Midgley, David F., Pamela Danvers Morrison, John H. Roberts. 1992. The effect of network structure in industrial diffusion processes. Research Policy 21(6) 533-552. |
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Midgley, David F., Pamela Danvers Morrison, John H. Roberts. 1991. The nature of communication networks between organizations involved in the diffusion of technological innovations. Advances in Consumer Research 18 635-643. |
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Urban, Glen L., John R. Hauser, John H. Roberts. 1990. Prelaunch forecasting of new automobiles: models and implementation. Management Science 36, 4 401-421. |
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Roberts, John H., Glen L. Urban. 1988. Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice. Management Science 34 (2) 167–185. |
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Lattin, James M., John H. Roberts. 1988. The role of individual-level risk-adjusted utility in the diffusion of innovation. Working Paper. Stanford University. |
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Lattin, James M., John H. Roberts. 1988. Modeling the role of risk-adjusted utility in the diffusion of innovation. Working Paper. Graduate School of Business, Stanford University. |
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Roberts, John H. 1983. A multiattribute utility diffusion model theory and application to the pre-launch forecasting of automobiles. Dissertation. Massachusetts Institute of Technology, Sloan School of Management. |
| ___________ |
| NPF Subjects: |
automobile market |
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choice models |
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competition, alliances, firm entry and product launch timing |
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diffusion model, individual level |
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forecasting, prelaunch |
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network effects |
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purchase intentions |
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word of mouth, social contagion and social networks |
| ___________ |
| Empirical Cases: |
None |
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