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New-Product Forecasting Research with Focus on Diffusion Modeling

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Ashish Sood

Home Page:

http://www.goizueta.emory.edu/
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Most Recent NPF Publication: 2008
First NPF Publication: 2005
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NPF Publication Count: 2.00
Adjusted Count: 0.83
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NPF Publications:

Sood, Ashish, Gareth James, Gerard J. Tellis. 2008. A new model for forecasting market penetration of new products. Conference Presentation, 2008 INFORMS Marketing Science Conference.

Sood, Ashish, Gerard J. Tellis. 2005. Technological evolution and product innovation. Journal of Marketing 69(3) 152–168.
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NPF Subjects:

life cycle, product
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Empirical Cases: None

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