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New-Product Forecasting Research with Focus on Diffusion Modeling

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New-Product Forecasting Research Empirical-Cases Indices

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Generational Product Cases

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Birger Wernerfelt

Home Page:

http://mitsloan.mit.edu/
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Most Recent NPF Publication: 1985
First NPF Publication: 1985
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NPF Publication Count: 1.00
Adjusted Count: 1.00
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NPF Publications:

Wernerfelt, Birger. 1985. The dynamics of prices and market shares over the product life cycle. Management Science 31.8 (1985) 928-939.
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NPF Subjects:

competition, alliances, firm entry and product launch timing

price
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Empirical Cases: None

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