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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Fred S. Zufryden

Home Page:	http://mymarshall.usc.edu/
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Most Recent NPF Publication:	2005
First NPF Publication:	1996
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NPF Publication Count:	4.00
Adjusted Count:	3.33
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NPF Publications:	Ainslie, Andrew, Xavier Dreze, Fred S. Zufryden. 2005. Modeling movie life cycles and market share. Marketing Science 24 (3) 508-517.
	Zufryden, Fred S. 2000. Relating web site promotion to the box office performance of new film releases. Journal of Advertising Research 40 (1-2) 55-64.
	Zufryden, Fred S. 2000. New film website promotion and Box office performance. Journal of Advertising Research 40 (1/2) 55–64.
	Zufryden, Fred S. 1996. Linking advertising to Box office performance of new film releases: a marketing planning model. Journal of Advertising Research 36 (4) 29–41.
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NPF Subjects:	advertising
	entertainment industry
	motion pictures
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Empirical Cases:	Empirical cases not yet indexed

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