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New-Product Forecasting Research with Focus on Diffusion Modeling

Home Page:	No homepage found
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Most Recent NPF Publication:	1967
First NPF Publication:	1967
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NPF Publication Count:	1.00
Adjusted Count:	1.00
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NPF Publications:	Arndt, Johan. 1967. Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research 4 (August) 291-295.
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NPF Subjects:	word of mouth, social contagion and social networks
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Empirical Cases:	None

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