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New-Product Forecasting Research with Focus on Diffusion Modeling

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Wayne DeSarbo

Home Page:

http://php2.smeal.psu.edu/
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Most Recent NPF Publication: 1993
First NPF Publication: 1993
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Helsen, Kristiaan, Kamel Jedidi, Wayne DeSarbo. 1993. A new approach to country segmentation utilizing multinational diffusion patterns. Journal of Marketing 57 (4) 60–71.
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NPF Subjects:

multinational diffusion
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Empirical Cases: Empirical cases not yet indexed

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