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New-Product Forecasting Research with Focus on Diffusion Modeling

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Philip Hans Franses


Home Page: No homepage found
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Most Recent NPF Publication: 2008
First NPF Publication: 1994
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NPF Publication Count: 9.00
Adjusted Count: 3.75
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NPF Publications:

Mireles, Carlos, Dennis Fok, Philip Hans Franses. 2008. Why, when and how prices land: empirical evidence from the video game industry. Conference Presentation, 2008 INFORMS Marketing Science Conference.

Peers, Yuri, Dennis Fok, Philip Hans Franses. 2008. The demand for size: an international study on optimal product attributes. Conference Presentation, 2008 INFORMS Marketing Science Conference.

Fok, Dennis, Philip Hans Franses. 2007. Modeling the diffusion of scientific publications. Journal of Econometrics 139 376-390.

Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses, Jeroen L.G. Binken. 2007. Indirect network effects in new product growth. Journal of Marketing 71 52-74.

Boswijk, H. Peter, Dennis Fok, Philip Hans Franses. 2006. A new multivariate product growth model. Working Paper.

Boswijk, H. Peter, Philip Hans Franses. 2005. On the econometrics of the Bass diffusion model. Journal of Business and Economic Statistics 23 (3) 255–268.

Wuyts, Stefan, Stefan Stremersch, Christophe Van den Bulte, Philip Hans Franses. 2004. Vertical marketing systems for complex products: a triadic perspective. Journal of Marketing Research 41 (4) 479-487.

Non, Marielle, Philip Hans Franses, Claudia Laheij, Tijs Rokers. 2003. Yet another look at temporal aggregation in diffusion models of first-time purchase. Technological Forecasting and Social Change 70 467-471.

Franses, Philip Hans. 1994. Modeling new product sales: an application of cointegration analysis. International Journal of Research in Marketing 11 491–502.

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NPF Subjects:

Bass model

estimation

estimation, temporal aggregation

network effects

takeoff

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Empirical Cases: None



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