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Ellison, Glenn, Drew Fudenberg. 1995. Word-of-mouth communication and social learning. Quarterly Journal of Economics 110.1 (1995) 93-125.
Fudenberg, Drew, Jean Tirole. 1985. Preemption and rent equalization in the adoption of new technology. Review of Economic Studies 52 383–402.
word of mouth, social contagion and social networks
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