Jaishankar Ganesh

Home Page:	http://www.bus.ucf.edu/
___________
Most Recent NPF Publication:	1998
First NPF Publication:	1996
___________
NPF Publication Count:	4.00
Adjusted Count:	2.17
___________
NPF Publications:	Ganesh, Jaishankar. 1998. Converging trends within the European union: insights from an analysis of diffusion patterns. Journal of International Marketing 6 (4) 32-48.
	Kumar, V., Jaishankar Ganesh, Raj Echambadi. 1998. Cross national diffusion research: what do we know and how certain are we? Journal of Product Innovation Management 15 255–268.
	Ganesh, Jaishankar, V. Kumar, V. Subramaniam. 1997. Learning effect in multinational diffusion of consumer durables: an exploratory investigation. Journal of the Academy of Marketing Science 25 (3) 214–228.
	Ganesh, Jaishankar, V. Kumar. 1996. Capturing the cross-national learning effect: an analysis of an industrial technology diffusion. Journal of the Academy of Marketing Science 24 (4) 328–337.
___________
NPF Subjects:	multinational
	multinational diffusion
___________
Empirical Cases:	None

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Web Bass Model Forecaster