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New-Product Forecasting Research with Focus on Diffusion Modeling

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M. L. Githens

Home Page: No homepage found
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Most Recent NPF Publication: 2001
First NPF Publication: 2001
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NPF Publication Count: 1.00
Adjusted Count: 0.25
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NPF Publications:

Bass, Frank M., K. Gordon, T. L. Ferguson, M. L. Githens. 2001. DIRECTV: forecasting diffusion of a new technology prior to product launch. Interfaces 31 82–93.
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NPF Subjects:

analogy, forecasting by

application of diffusion model

Bass model

purchase intentions
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Empirical Cases: Empirical cases not yet indexed

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