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Jacob Goldenberg
| Home Page: |
http://pluto.huji.ac.il/ |
| ___________ |
| Most Recent NPF Publication: |
2007 |
| First NPF Publication: |
2000 |
| ___________ |
| NPF Publication Count: |
12.00 |
| Adjusted Count: |
4.20 |
| ___________ |
| NPF Publications: |
Goldenberg, Jacob, Shaul Oreg. 2007. Laggards in disguise: resistance to adopt and the leapfrogging effect. Technological Forecasting and Social Change 74 1272-1281. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller, Sarit Moldovan. 2006. The NPV of bad news. International Journal of Research in Marketing 24 186-200. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2006. Is the bandwagon rolling: the chilling effect of network externalities on new product growth. Working Paper. Tel Aviv University. |
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Moldovan, Sarit, Jacob Goldenberg, Amitava Chattopadhyay. 2006. What drives word-of-mouth: the roles of product originality and usefulness. ” Working Paper. MSI Series 06-111. |
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Garber, Tal, Jacob Goldenberg, Barak Libai, Eitan Muller. 2004. From density to destiny: using spatial dimension of sales data for early prediction of new product success. Marketing Science 23 (3) 419–428. |
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Moldovan, Sarit, Jacob Goldenberg. 2004. Cellular automata modeling of resistance to innovations: effects and solutions. Technological Forecasting and Social Change 71 425-442. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2002. Riding the saddle: how cross-market communications can create a major slump in sales. Journal of Marketing 66(April) 1–16. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Using complex systems analysis to advance marketing theory development: modeling heterogeneity effects on new product growth through stochastic cellular automata. Academy of Marketing Science Review 9 1-27. |
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Goldenberg, Jacob, Donald R. Lehmann, David Mazursky. 2001. The idea itself and the circumstances of its emergence as predictors of new product success. Management Science 47(1) 69–84. |
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Goldenberg, Jacob, Barak Libai, Eitan Muller. 2001. Talk of the network: a complex systems look at the underlying process of word-of-mouth. Marketing Letters 12 (3) 209–221. |
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Goldenberg, Jacob, Sol Efroni. 2001. Using cellular automata modeling of the emergence of innovations. Technological Forecasting and Social Change 68 293-308. |
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Goldenberg, Jacob, Barak Libai, S. Solomon, N. Jan, D. Stauffer. 2000. Marketing percolation. Physica 284 335–347. |
| ___________ |
| NPF Subjects: |
bandwagon effects |
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cellular automata |
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complex systems |
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heterogeneity |
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innovators, imitators, laggards, etc. |
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leapfrogging |
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network effects |
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saddle |
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spatial diffusion |
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success factors |
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word of mouth, social contagion and social networks |
| ___________ |
| Empirical Cases: |
None |
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