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New-Product Forecasting Research with Focus on Diffusion Modeling

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Gareth James

Home Page:

http://mymarshall.usc.edu/
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Most Recent NPF Publication: 2008
First NPF Publication: 2008
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Sood, Ashish, Gareth James, Gerard J. Tellis. 2008. A new model for forecasting market penetration of new products. Conference Presentation, 2008 INFORMS Marketing Science Conference.
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Subjects:not yet indexed
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Empirical Cases: Empirical cases not yet indexed

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