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New-Product Forecasting Research with Focus on Diffusion Modeling

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Amit Joshi

Home Page:

http://www.bus.ucf.edu/
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Most Recent NPF Publication: 2008
First NPF Publication: 2008
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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Co-authors:
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NPF Publications:

Joshi, Amit, Huifang Mao. 2008. Adapting to succeed: leveraging the brand equity of bestsellers to succeed at the Box office. Conference Presentation.
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NPF Subjects:

not yet indexed
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Empirical Cases:

Unknown: publication not available at this time

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