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Gary L. Lilien
| Home Page: |
http://www.smeal.psu.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2006 |
| First NPF Publication: |
1980 |
| ___________ |
| NPF Publication Count: |
13.00 |
| Adjusted Count: |
6.33 |
| ___________ |
| NPF Publications: |
Srinivasan, Raji, Gary L. Lilien, Arvind Rangaswamy. 2006. The emergence of dominant designs. Journal of Marketing 70 1-17. |
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Srinivasan, Raji, Gary L. Lilien, Arvind Rangaswamy. 2002. Technological opportunism and radical technology adoption: an application to e-business. Journal of Marketing 66 47-60. |
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Van den Bulte, Christophe, Gary L. Lilien. 2001. Medical innovation revisited: social contagion versus marketing effort. American Journal of Sociology 106 (March) 1409–1435. |
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Lilien, Gary L., Arvind Rangaswamy, Christophe Van den Bulte. 2000. Diffusion models: managerial applications and software. In New-Product Diffusion Models. V.Mahajan, E. Muller, & Y. Wind (Eds.), London: Kluwer Academic Publishers. |
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Van den Bulte, Christophe, Gary L. Lilien. 1999. A two-stage model of innovation adoption with partial observability: model development and application. Pennsylvania, Working Paper. Institute for the Study of Business Markets,The Pennsylvania State University: 1-44. |
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Van den Bulte, Christophe, Gary L. Lilien. 1997. Bias and systematic change in the parameter estimates of macro-level diffusion models. Marketing Science 16 (4) 338–353. |
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Lilien, Gary L., Eunsang Yoon. 1990. The timing of competitive market entry: an exploratory study of new industrial products. Management Science 36, 5 568-585. |
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Kalish, Shlomo, Gary L. Lilien. 1986. Applications of innovation diffusion models in marketing. In Innovation Diffusion Models of New Product Acceptance, Vijay Mahajan and Yoram Wind, eds. Cambridge, MA: Ballinger Publishing Company. |
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Choffray, Jean Marie, Gary L. Lilien. 1986. A decision support system for evaluating sales prospects and launch strategies for new products. Industrial Marketing Management 15.1 (1986) 75-85. |
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Kalish, Shlomo, Gary L. Lilien. 1986. A market entry timing model for new technologies. Management Science 32(4) 194–205. |
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Kalish, Shlomo, Gary L. Lilien. 1983. Optimal price subsidy policy for accelerating the diffusion of innovation. Marketing Science 2 407–420. |
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Lilien, Gary L., Ambar G. Rao, Shlomo Kalish. 1981. Bayesian estimation and control of detailing effort in a repeat-purchase diffusion environment. Management Science 27 (5) 493–506. |
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Lilien, Gary L. 1980. The implications of diffusion models for accelerating the diffusion of innovation. Technological Forecasting and Social Change 17 339-351. |
| ___________ |
| NPF Subjects: |
application of diffusion model |
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competition, alliances, firm entry and product launch timing |
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decision support system |
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diffusion models -- perspective, tutorial, comparison and review |
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dominant design |
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estimation |
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price |
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repeat, replacement and multiple purchases |
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sales force |
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word of mouth, social contagion and social networks |
| ___________ |
| Empirical Cases: |
Tetracycline | Four Illinois Cities Monthly Adopters by Physicians | Burt, Ronald S. 1986. Social Contagion and Innovation. Working Paper. Columbia University, New York. |
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Tetracycline | Four Illinois Cities Monthly Adopters by Physicians | Technical Report no. TR3, The Medical Innovation Network Data. Columbia University's Center for the Social Sciences. |
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