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Updated 5/18/08

The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Boon C. Lim

Home Page:	No homepage found
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Most Recent NPF Publication:	2008
First NPF Publication:	2008
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NPF Publication Count:	2.00
Adjusted Count:	1.00
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NPF Publications:	Chung, Cindy M.Y., Boon C. Lim. 2008. The impact of positive word-of-mouth communication on post-purchase attitude. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Lim, Boon C., Cindy M.Y. Chung. 2008. The impact of word-of-mouth communication on attribute evaluati. Conference Presentation, 2008 INFORMS Marketing Science Conference.
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Subjects:	not yet indexed
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Empirical Cases:	Empirical cases not yet indexed

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Home > NPF > A > A 871