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New-Product Forecasting Research with Focus on Diffusion Modeling

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Jordan J. Louviere

Home Page:

http://datasearch.uts.edu.au/
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Most Recent NPF Publication: 1983
First NPF Publication: 1983
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Louviere, Jordan J., George Woodworth. 1983. Design and analysis of simulated consumer choice or allocation experiments: an approach based on aggregate data. Journal of Marketing Research 20.4 (1983) 350-367.
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Subjects:not yet indexed
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Empirical Cases: None

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