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New-Product Forecasting Research with Focus on Diffusion Modeling

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A. Mahler

Home Page: No homepage found
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Most Recent NPF Publication: 1999
First NPF Publication: 1999
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Mahler, A., Everett M. Rogers. 1999. The diffusion of interactive communication innovations and the critical mass: the adoption of telecommunications services by German banks. Telecommunications Policy 23 719–740.
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NPF Subjects:

critical mass

telecommunications
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Empirical Cases: Empirical cases not yet indexed

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