Hani I. Mesak
| Home Page: |
http://www.business.latech.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2005 |
| First NPF Publication: |
1988 |
| ___________ |
| NPF Publication Count: |
5.00 |
| Adjusted Count: |
2.83 |
| ___________ |
| NPF Publications: |
Dwyer, Sean, Hani I. Mesak, Maxwell Hsu. 2005. An exploratory examination of the influence of national culture on cross-national product diffusion. Journal of International Marketing 13 (2) 1-27. |
|
Mesak, Hani I., Ali F. Darrat. 2003. An empirical inquiry into new subscriber services under interdependent adoption processes. Journal of Service Research 6(2) 180-192. |
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Mesak, Hani I., Ali F. Darrat. 2002. Optimal pricing of new subscriber services under interdependent adoption processes. Journal of Service Research 5(3) 140-153. |
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Mesak, Hani I. 1996. Incorporating price, advertising, and distribution into diffusion models of innovation: some theoretical and empirical results. Computers and Operations Research 23 (10) 1007-1023. |
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Mesak, Hani I., W. M. Mikhail. 1988. Prelaunch sales forecasting of a new industrial product. Omega 16 (1) 41-51. |
| ___________ |
| NPF Subjects: |
advertising |
|
application of diffusion model |
|
distribution channels |
|
Hofstede |
|
multinational |
|
multiproduct, intercategory, generational and contingent diffusion and substitution |
|
price |
|
services, subscriber |
| ___________ |
| Empirical Cases: |
None |
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