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New-Product Forecasting Research with Focus on Diffusion Modeling

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Ruskin Morgan

Home Page: No homepage found
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Most Recent NPF Publication: 1997
First NPF Publication: 1997
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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NPF Publications:

Boulding, William, Ruskin Morgan, Richard Staelin. 1997. Pulling the plug to stop the new product drain. Journal of Marketing Research 34(February) 164–176.
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NPF Subjects:

exclude?

failed products
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Empirical Cases: None

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