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New-Product Forecasting Research with Focus on Diffusion Modeling

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Jerome Olson

Home Page: No homepage found
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Most Recent NPF Publication: 1985
First NPF Publication: 1985
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NPF Publication Count: 1.00
Adjusted Count: 0.50
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NPF Publications:

Olson, Jerome, Seungmook Choi. 1985. A product diffusion model incorporating repeat purchases. Technological Forecasting and Social Change 27 385–397.
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NPF Subjects:

repeat, replacement and multiple purchases
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Empirical Cases: Empirical cases not yet indexed

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