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New-Product Forecasting Research with Focus on Diffusion Modeling

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C. Whan Park

Home Page:

http://home.kelley.iupui.edu/
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Most Recent NPF Publication: 2008
First NPF Publication: 2008
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NPF Publication Count: 1.00
Adjusted Count: 0.25
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NPF Publications:

Lee, Jonathan A., Pradeep K. Chintagunta, Jeanie Han, C. Whan Park. 2008. Inferring initial penetration with attitudinal tracking: a study of opening weekend Box office. Conference Presentation, 2008 INFORMS Marketing Science Conference.
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Empirical Cases: Empirical cases not yet indexed

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