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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Y. S. Park

Home Page:	No homepage found
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Most Recent NPF Publication:	2002
First NPF Publication:	1999
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NPF Publication Count:	2.00
Adjusted Count:	0.70
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NPF Publications:	Jun, Duk Bin, S. K. Kim, Y. S. Park, M. H. Park, A. R. Wilson. 2002. Forecasting telecommunication service subscribers in substitutive and competitive environments. International Journal of Forecasting 18 561–581.
	Jun, Duk Bin, Y. S. Park. 1999. A choice based diffusion model for multiple generations of products. Technological Forecasting and Social Change 61 45–58.
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NPF Subjects:	advertising
	choice models
	multiproduct, intercategory, generational and contingent diffusion and substitution
	price
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Empirical Cases:	IBM Mainframes \| USA Annual Systems in Use \| Mahajan Muller 1996

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