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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Remco Prins

Home Page:	http://www.erim.eur.nl/
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Most Recent NPF Publication:	2008
First NPF Publication:	2007
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NPF Publication Count:	2.00
Adjusted Count:	0.83
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NPF Publications:	Prins, Remco, Barbara Becker, Peter C. Verhoef. 2008. Adoption of value-added m-services: a cross-national investigation. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Prins, Remco, Peter C. Verhoef. 2007. Marketing communication drivers of adoption timing of a new e-service among existing customers. Journal of Marketing 71 169-183.
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NPF Subjects:	advertising
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Empirical Cases:	Empirical cases not yet indexed

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Home > NPF > A > A 896