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Bass's Basement
Research Institute
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Donald R. Lehmann
| Home Page: |
http://www0.gsb.columbia.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
1987 |
| ___________ |
| NPF Publication Count: |
10.00 |
| Adjusted Count: |
4.17 |
| ___________ |
| NPF Publications: |
Lehmann, Donald R., Andrew Stephen. 2008. A multi-stage model of word-of-mouth and its impact on attitudes and purchasing behaviors. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Lehmann, Donald R., Mercedes Esteban-Bravo. 2006. When giving some away makes sense to jump-start the diffusion process. Marketing Letters 17 243-254. |
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Gupta, Sunil, Donald R. Lehmann, Jennifer Ames Stuart. 2004. Valuing customers. Journal of Marketing Research 41 (1) 7-18. |
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Pae, Jae H, Donald R. Lehmann. 2004. Intergeneration time effects. Journal of the Academy of Marketing Science 32 361-362. |
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Pae, Jae H, Donald R. Lehmann. 2003. Multigeneration innovation diffusion: the impact of intergeneration time. Journal of the Academy of Marketing Science 31 36-45. |
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Goldenberg, Jacob, Donald R. Lehmann, David Mazursky. 2001. The idea itself and the circumstances of its emergence as predictors of new product success. Management Science 47(1) 69–84. |
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Lehmann, Donald R., Charles B. Weinberg. 2000. Sales through sequential distribution channels: an application to movies and videos. Journal of Marketing 64 (3) 18–33. |
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Kohli, Rajeev, Donald R. Lehmann, Jae H Pae. 1999. Extent and impact of incubation time in new product diffusion. Journal of Product Innovation Management 16 134–144. |
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Sultan, Fareena, John U. Farley, Donald R. Lehmann. 1990. A meta-analysis of applications of diffusion models. Journal of Marketing Research 27 70–77. |
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Holak, Susan L., Donald R. Lehmann, Fareena Sultan. 1987. The role of expectations in the adoption of innovative consumer durables: some preliminary evidence. Journal of Retailing 63 (Fall) 243-259. |
| ___________ |
| NPF Subjects: |
competition, alliances, firm entry and product launch timing |
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customer value |
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distribution channels |
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expectations, customer |
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meta analysis of diffusion models of diffusion models |
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multiproduct, intercategory, generational and contingent diffusion and substitution |
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success factors |
| ___________ |
| Empirical Cases: |
Televisions, BW | USA Annual Unit Sales | Statistical Abstract of the United States |
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Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States |
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