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Van Everdingen, Yvonne M., Wouter B. Aghina, Dennis Fok. 2005. Forecasting cross-population innovation diffusion: a Bayesian approach. International Journal of Research in Marketing 22 (3) 293-308.
Van Everdingen, Yvonne M. 1995. Adoption and diffusion of the European currency unit an empirical study among European companies. Dissertation. Tinbergen Institute research series, no. 95. Amsterdam.
Bayesian
multinational
multinational diffusion
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