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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Wilfried R. Vanhonacker

Home Page:	http://www.bm.ust.hk/
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Most Recent NPF Publication:	2000
First NPF Publication:	1988
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NPF Publication Count:	2.00
Adjusted Count:	0.83
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NPF Publications:	Bronnenberg, Bart J., Vijay Mahajan, Wilfried R. Vanhonacker. 2000. The emergence of market structure in new repeat-purchase categories: the interplay of market share and retail distribution. Journal of Marketing Research 37 (1) 16-31.
	Nascimento, Fernando, Wilfried R. Vanhonacker. 1988. Optimal strategic pricing of reproducible consumer products. Management Science 34 (August) 921-937.
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NPF Subjects:	price
	repeat, replacement and multiple purchases
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Empirical Cases:	None

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