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New-Product Forecasting Research with Focus on Diffusion Modeling

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Julian Villanueva

Home Page: web.iese.edu/villanueva/cv_jv.pdf
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Most Recent NPF Publication: 2008
First NPF Publication: 2008
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NPF Publication Count: 1.00
Adjusted Count: 0.33
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Co-authors:
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NPF Publications:

Armelini, Guillermo, Jorge Gonzalez, Julian Villanueva. 2008. How the interplay between advertising, media coverage and word of mouth affect supply and demand of motion pictures?. Conference Presentation.
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NPF Subjects:

not yet indexed
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Empirical Cases:

Unknown: publication not available at this time

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