Home
Login
Register

Need a Bass Model Forecast?
Try this Cool Tool - Free and Fun
Updated 5/18/08

The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

Next Author

New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Russell S. Winer

Home Page:	http://pages.stern.nyu.edu/
___________
Most Recent NPF Publication:	1997
First NPF Publication:	1978
___________
NPF Publication Count:	3.00
Adjusted Count:	2.50
___________
NPF Publications:	Winer, Russell S. 1997. Discounting and its impact on durables buying decisions. Marketing Letters 8, 1 109-118.
	Winer, Russell S. 1985. A price vector model of demand for consumer durables: preliminary developments. Marketing Science 4 (Winter) 74-90.
	Wildt, Albert R., Russell S. Winer. 1978. Modeling structural shifts in market response: an overview. In Educators' Proceedings, S.C. Jain, ed. Chicago: American Marketing Association.
___________
NPF Subjects:	durable products
	price
	structural shift
___________
Empirical Cases:	Empirical cases not yet indexed

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Home > NPF > A > A 922