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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

John Zhang

Home Page:	http://marketing.wharton.upenn.edu/
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Most Recent NPF Publication:	2008
First NPF Publication:	2007
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NPF Publication Count:	2.00
Adjusted Count:	0.58
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NPF Publications:	Ding, Jiali, Guoqun Fu, Raghu Iyengar, John Zhang. 2008. Identify the influentials and imitators in fashion contagion using scanner data. Conference Presentation, 2008 INFORMS Marketing Science Conference.
	Eliashberg, Jehoshua, Sam K. Hui, John Zhang. 2007. From story line to box office: a new approach for green-lighting movie scripts. Management Science 53, 6 881-893.
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NPF Subjects:	motion pictures
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Empirical Cases:	Empirical cases not yet indexed

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