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New-Product Forecasting Research with Focus on Diffusion Modeling

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Edward Kaplan

Home Page:

http://mba.yale.edu/
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Most Recent NPF Publication: 1997
First NPF Publication: 1997
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NPF Publication Count: 1.00
Adjusted Count: 0.25
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NPF Publications:

Putsis, Jr., William P., Sridhar Balasubramanian, Edward Kaplan, Subrata K. Sen. 1997. Mixing behavior in cross-country diffusion. Marketing Science 16 (4) 354–369.
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NPF Subjects:

multinational diffusion
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Empirical Cases: Empirical cases not yet indexed

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