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Gerard J. Tellis
| Home Page: |
http://www-rcf.usc.edu/ |
| ___________ |
| Most Recent NPF Publication: |
2008 |
| First NPF Publication: |
1997 |
| ___________ |
| NPF Publication Count: |
16.00 |
| Adjusted Count: |
6.92 |
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| NPF Publications: |
Rubera, Gaia, Gerard J. Tellis. 2008. Alternate routes to commercialization of innovations: spinoffs versus management buyouts. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Sood, Ashish, Gareth James, Gerard J. Tellis. 2008. A new model for forecasting market penetration of new products. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Tellis, Gerard J., Deepa Chandrasekaran. 2008. Catch-Up, leapfrogging, and globalization: dynamics of new product adoption across nations. Conference Presentation, 2008 INFORMS Marketing Science Conference. |
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Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses, Jeroen L.G. Binken. 2007. Indirect network effects in new product growth. Journal of Marketing 71 52-74. |
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Chandrasekaran, Deepa, Gerard J. Tellis. 2007. A critical review of marketing research on diffusion of new products. Review of Marketing Research 2 39-80. |
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Chandrasekaran, Deepa, Gerard J. Tellis. 2007. Global takeoff of new products: culture, wealth or vanishing differences? Working Paper. |
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Hauser, John R., Gerard J. Tellis, Abbie Griffin. 2006. Research on innovation: a review and agenda for marketing science. Marketing Science 25 (6) 687-717. |
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Tellis, Gerard J., Rakesh Niraj, Eden Yin. 2006. Network effects, quality and the success of new high-tech products. Working Paper. |
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Sood, Ashish, Gerard J. Tellis. 2005. Technological evolution and product innovation. Journal of Marketing 69(3) 152–168. |
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Stremersch, Stefan, Gerard J. Tellis. 2004. Understanding and managing international growth of new products. International Journal of Research in Marketing 21 (4) 421-438. |
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Foster, Joseph A., Peter N. Golder, Gerard J. Tellis. 2004. Predicting sales takeoff for whirlpool’s new personal valet. Marketing Science 23 (2) 180–191. |
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Golder, Peter N., Gerard J. Tellis. 2004. Growing, growing, gone: cascades, diffusion, and turning points in the product life cycle. Marketing Science 23(2) 207–220. |
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Tellis, Gerard J., Stefan Stremersch, Eden Yin. 2003. The international takeoff of new products: the role of economics, culture and country innovativeness. Marketing Science 22 (2) 188–208. |
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Chandy, Rajesh K., Gerard J. Tellis. 2000. The incumbent's curse: incumbency, size, and radical product innovation. Journal of Marketing 64 1-17. |
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Golder, Peter N., Gerard J. Tellis. 1998. Beyond diffusion: an affordability model of the growth of new consumer durables. Journal of Forecasting 17 259-280. |
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Golder, Peter N., Gerard J. Tellis. 1997. Will it ever fly: modeling the takeoff of really new consumer durables. Marketing Science 16 (3) 256–270. |
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| NPF Subjects: |
diffusion models -- perspective, tutorial, comparison and review |
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innovators, imitators, laggards, etc. |
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life cycle, product |
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multinational |
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network effects |
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takeoff |
| ___________ |
| Empirical Cases: |
Answering Machines | USA Annual Unit Sales | Statistical Abstract of the United States |
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Bed Coverings, Electric | USA Annual Unit Sales | Statistical Abstract of the United States |
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Blenders | USA Annual Unit Sales | Statistical Abstract of the United States |
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Clothes Dryers | USA Annual Unit Sales | Statistical Abstract of the United States |
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Dishwashers | USA Annual Unit Sales | Statistical Abstract of the United States |
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Microwave Ovens | USA Annual Unit Sales | Statistical Abstract of the United States |
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Shavers, Electric | USA Annual Unit Sales | Statistical Abstract of the United States |
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Televisions, Color | USA Annual Unit Sales | Statistical Abstract of the United States |
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VCRs | USA Annual Unit Sales | Statistical Abstract of the United States |
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