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New-Product Forecasting Research with Focus on Diffusion Modeling

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Rebecca M. Henderson

Home Page:

http://www.mit.edu/
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Most Recent NPF Publication: 2007
First NPF Publication: 2007
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NPF Publication Count: 1.00
Adjusted Count: 0.25
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NPF Publications:

Sterman, John D., Rebecca M. Henderson, Eric D. Beinhocker, Lee I. Newman. 2007. Getting big too fast: strategic dynamics with increasing returns and bounded rationality. Management Science 53, 4 683-696.
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NPF Subjects:

system dynamics
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Empirical Cases: None

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